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December 5, 2025
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Kim McCullough

Bulk Wine: High‑Quality Case Sales for Restaurants, Events & Retail

Explore bulk wine options from Cellar Beast—perfect for restaurants, events, and boutique retail. Buy direct, save more.

Bulk Wine: High‑Quality Case Sales for Restaurants, Events & Retail

Table of Contents

As co-founder of Cellar Beast Winehouse, I’ve spent years working hands-on with our winemakers, tasting room team, and restaurant partners to bring unforgettable wine experiences to life. In today’s hospitality landscape, quality and consistency are more critical than ever. That’s why our bulk wine program is designed to serve restaurants, breweries, bars, distilleries, and caterers with estate-level wine crafted for commercial success. This blog is also available to listen at the link below:

🎧 Listen to the Audio Summary

Whether you're seeking boutique lots, private label wines, keg wine for restaurants, or direct winery wine sales that sidestep traditional brokerage firms, Cellar Beast delivers. Our commercial wine pricing is transparent, flexible, and competitive—because we know supply cycles, market challenges, and consumer demand can shift fast. If you’re ready to order wine in bulk and align with a winery that understands food pairing, seasonal service, and storytelling, you’re in the right place. Read more about our Wholesale Wine program here.

What Is Bulk Wine?

Bulk wine refers to wine sold in larger quantities—such as cases, kegs, or IBC totes—intended for resale, on-premise pours, or private-label programs. It isn’t "cheap wine" or cellar runoff. In fact, many premium wineries, including international producers listed through the Bulk Wine Marketplace and Turrentine Brokerage, move small-lot gems through bulk channels.

At Cellar Beast, bulk means the same small-batch, vineyard-driven wine we serve in our tasting room—just offered through commercial sales with pricing, packaging, and formats designed to support your business goals.

Who Should Buy Bulk Wine?

  • Restaurants: Design food-friendly wine lists featuring varietals such as Albariño, Sangiovese, and our Loire-inspired Sauvignon Blanc.
  • Caterers & Event Planners: High-volume weddings and corporate events demand consistency and elegance—our keg wine and case wine deals are built for that.
  • Retailers: Carry boutique SKUs with a family company story, not just mass-distributed blends. Use our private label wine option to create signature selections.
  • Distilleries & Breweries: Use our wine in your own custom crush or fermentation programs, including aged brandy or high proof spirits blending.
  • Hospitality Groups: Build turnkey solutions for multiple properties—we provide flexible MOQs and branded marketing support.

Bulk Wine Options from Cellar Beast

📦 Case Sales (6- or 12-pack formats)

  • Ideal for pop-ups, boutique restaurants, or specialty markets.
  • Popular varietals: Sangiovese, Albariño, dry rosé, pét-nat, and red wine roundups.
  • Volume discounts begin at 3+ cases.

🍷 On-Tap & Keg Options (Coming Soon)

  • Wine-on-tap with sterile filtration and crossflow filtered lots.
  • Delivered in branded kegs or Spacekraft tote formats.
  • Ideal for brunch programs, bars, and eco-conscious service models.

🏷️ Custom Labeling / Private Label Wines

  • Launch your own brand using our wine and your label.
  • Options available for PA grape wines, fruit wines, hard cider, and select finished lots.
  • Perfect for seasonal offerings, branded events, or custom winemaking.

Why Cellar Beast for Bulk Wine?

  • Vineyard Sourcing: Premier fruit from Washington State AVAs, including Red Mountain, Yakima Valley, Candy Mountain, and Horse Heaven Hills.
  • Winemaking: Minimal-intervention, Old World techniques. Barrel-aged wines, native fermentations, and small-lot integrity are preserved bottle by bottle.
  • Direct Sales: Bypass traditional brokerage firms with direct winery wine sales and personalized service.
  • Compliance Ready: Shipped in bond, with labeling that complies with Presque Isle and federal guidelines.
  • Sustainability Focused: Salmon-Safe certification sites, part of the sustainable WA initiative.
  • Hospitality Expertise: Founded by a veteran and woman-led team, we speak restaurant. We offer staff tastings, pairing workshops, and wine dinners.

Best Wines for Commercial & Restaurant Use

Wine Varietal Notes Format Use Case
2023 Sangiovese 100% Sangiovese Bright cherry, earth, firm tannin Case Italian fare, steak frites, fire-roasted fare
Pét-Nat Rosé Blend Wild berries, floral mousse Keg (soon) Brunch, celebrations, event programs
2022 Dark Angel 91% Carménère / 9% PV Black raspberry, charred poblano Custom By-the-glass anchor wine
2024 Jeune Bête Grenache / Syrah Herbal, light-bodied, juicy Case Tasting menus, vegan cuisine

Bulk Wine Pricing & Logistics

  • Bulk price deals and coupon codes are available on volume orders.
  • Mix-and-match case building is available across multiple SKUs.
  • We ship in IBC totes, cases, pallets, or kegs; ISO tanks by request.
  • Pickup available from Andreas, PA. Freight options to most states.
  • Evaluation samples and harvest-only service options are available.
  • Terms & Conditions apply to all custom or high proof spirits orders.

Get Started with Cellar Beast Bulk Wine

Let’s build a wine program that tells a story. Whether you're building your fall menu or stocking for a gala, I’d love to walk you through varietals, formats, and pricing in person. Book a commercial tasting, request pricing, or sign up for product alerts.

Conclusion

Join the growing movement of chefs, sommeliers, and beverage directors using bulk wine not just to cut costs—but to craft experiences. Cellar Beast Winehouse offers a direct path to remarkable wines, commercial wine pricing, and story-rich selections your guests will remember. Read more about our custom label wine program as well.

Bulk Wine FAQs

What is bulk wine and how is bulk wine typically used?

Bulk wine refers to wine sold in large volumes rather than packaged in bottles. Many wineries use bulk wine to blend, build inventory, or create private-label offerings. Because bulk wine is ready to bottle, it allows producers to act quickly when market demand shifts. It also provides flexibility for experimenting with new styles while keeping costs manageable.

Is bulk wine a good option for small wineries?

Bulk wine can be an excellent option for small wineries looking to scale without committing to full vineyard contracts. It helps bridge gaps when harvest yields are low or when a winery wants to introduce a new varietal. By using bulk wine, producers can maintain consistent quality and volume without overextending resources. Many boutique brands rely on it during growth phases.

How does bulk wine pricing compare to traditional production costs?

Bulk wine pricing is usually lower because it bypasses farming, crushing, and fermentation expenses. Buyers pay only for finished wine, which streamlines production and reduces risk. This makes bulk wine a cost-effective option for wineries building private-label or entry-level tiers. It also helps producers focus their energy on higher-end, estate-driven wines.

Can bulk wine still be high quality?

Yes—bulk wine quality varies widely, and many lots come from top-tier vineyards and skilled winemakers. Some wineries sell surplus premium wine due to rebranding, vintage shifts, or logistic changes. Because of this, buyers can often source exceptional bulk wine at a strong value. Evaluating samples is the best way to confirm quality and stylistic fit.

How do wineries ensure consistency when using bulk wine?

Wineries blend bulk wine with their in-house production to achieve balance and year-to-year consistency. Many producers maintain detailed sensory and chemistry profiles to ensure the wine integrates seamlessly. Bulk wine lots are carefully selected to match flavor, structure, and style goals. This approach helps maintain brand identity even when conditions vary by vintage.

About the Author

Kim McCullough is Co-Founder and Managing Partner of Cellar Beast Winehouse. A Level 2 Sommelier and seasoned hospitality pro, Kim leads the commercial wine program, training restaurant partners and curating bulk wine strategies for clients across the US market. With a deep belief in sustainable farming, story-rich varietals, and guest-first service, Kim helps turn supply markets into memorable pour lists.

Bulk Wine: High‑Quality Case Sales for Restaurants, Events & Retail

Kim McCullough is the Owner and Co-Founder of Cellar Beast Winehouse, where her passion for wine, sustainability, and entrepreneurship drives every vintage. A certified Level Two Sommelier from the Wine School of Philadelphia, Kim combines her deep knowledge of enology with a refined palate, honed through extensive training in wine regions, grape varieties, and sensory analysis. Kim’s expertise lies in crafting terroir-inspired wines that capture the essence of soil, climate, and harvest. She works closely with top growers in premier wine regions to source exceptional grapes, ensuring every bottle reflects the vineyard’s unique character. Her favorite Cellar Beast creations, like Blanc de Noir and Primitivo, highlight her dedication to handcrafted, sustainable winemaking. In addition to her role as a winemaker, Kim manages a dynamic team, oversees HR and commercial sales, and designs wine-pairing experiences that elevate dining moments. Her background as an educator brings a unique perspective to Cellar Beast, fostering a culture of learning and innovation that resonates with wine enthusiasts and newcomers alike. Kim lives in Allentown, PA, with her husband and three daughters. Through her work at Cellar Beast Winehouse, she continues to blend artistry, science, and education to create wines that delight and inspire.

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